6.4 Evolving Your Brand Identity
Preview unavailable
You must log in or sign up to view this lesson.
Login
Sign up
The Recognisable Brand Method
Buy now
Learn more
The Recognisable Brand Method Introduction
The Workbook
Transcripts
Module 1: The Foundations of a Recognisable Brand
1.1 What Your Audience Actually Sees
1.2 Brand Identity vs. Brand World vs. Visual Identity
1.3 How to Use Trends Without Losing Yourself
1.4 Developing your Art Direction Eye
1.5 Visual Non Negotiable
1.6 Colour as Recognition
1.7 Typography and Voice
Module Recap
Module 2: Visual Research
2.1 The Visual Research Practice
2.2 How to Read an Image
2.3 Visual Archive
2.4 Referencing Culture Without Copying It
2.5 The Visual Brief
Module Recap
Module 3: Shoots
3.1 Directing Shoots
3.2 Location, Light, Styling
3.3 Creator Partnerships and Remote Photographers
3.4 Capturing Months of Content from One Shoot
3.5 Planning Visual Production Accordingly
Module Recap
Module 4: Touchpoints
4.1 Your Brand Exists Beyond Social Media
4.2 Designing Brand Touchpoints
4.3 Brand Storytelling Formats
4.4 Translating Visuals Across Platforms
4.5 Community as Part of Your Brand World
Module Recap
Module 5: Momentum
5.1 Brand Rhytms
5.2 Seasonal Campaigns
5.3 Campaign Thinking for Small Brands
5.4 Building Anticipation with Your Audience
Bonus Framework 5a
Bonus Framework 5B
Module Recap
Module 6: Creative Direction
6.1 Building Your Creative Team
6.2 Briefing Photographers, Designers and Creators
6.3 Visual Consistency
6.4 Evolving Your Brand Identity
6.5 Recognising When Your Brand Needs a Reset
Module Recap
After the Program
An outside eye on your Brand Playbook