Most creatives know their portfolio needs work. They just do not know what kind, or where to start. So it stays as it is — a collection of things they have made, presented in roughly the order they made them, hoping the right person will see it and understand.
The problem is that the right person is busy and looking at dozens of portfolios in a sitting. What they are looking for is not your best image. It is a clear sense of who you are, what you stand for, and whether you are the right fit. A portfolio that cannot answer those questions quickly gets passed over, even when the work inside it is genuinely strong.
Why I can help with this
As a freelance art director working across fashion, lifestyle, and brand, I am on the other side of this conversation constantly. I brief photographers, propose stylists, and build teams for campaigns — which means I have looked at more portfolios than most people will in a lifetime. I know what makes a creative director feel confident enough to reach out, and what makes them click away. This session brings that perspective directly to your work.
What the process looks like
Before the call you fill in a short intake form. I read this alongside your portfolio so that our 45 minutes together is focused and specific. We go through what your portfolio is currently communicating, who it is speaking to, and whether that matches where you want to go. After the call, once you have made adjustments, you send me an update and I send written notes back.
What you leave with
Specific direction on what to change, cut, or develop. A clear position. And if your portfolio is not yet showing the work you want to attract, practical steps on how to start building toward it.
Six slots available each month.